Foto Friday

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

EC to Sea Otter Classic

Join Endurance Conspiracy at the 24th Annual Sea Otter CLassic in Monterey California from April 10-13, 2014. We’ll be there with our 2014 Spring Line, as well as, a few special-tees and truckers for those who swing by to say hola!

Swing by early and score our EC Ride Nicaragua Trucker for free as part of our Instagram Selfie Promo.

Even Hell has Showers

In researching & designing a tee for the Cobbled Classics this year, one common image kept coming up – the look in the faces and the dirty, battered bodies of these warriors after the race. Many of these iconic images came from the legendary showers at the Velodrome for the Paris-Roubaix race finale. The showers inside the Roubaix Velodrome are as much a part of the story as the images of the winner hoisting the cobbled trophy over their head. Dare I say that the Paris-Roubaix showers are regarded as sacred ground in cycling circles!

The communal shower consists of stalls made from blocks of cement -each one a memorial, complete with brass plaques, of previous winners. The shower represents a common denominator for what each cyclist is thinking during their pilgrimage from France to Roubaix, – the one place they all want to reach. Where they can go and share their war stories, compare injuries, and congratulate one another on surviving the Hell of the North – one Sunday in Hell!

This is where our t-shirt was born. Every year tens of thousands gather in Roubaix (and millions around the world unite online) to watch their favorite race of the season. It goes by many names – Paris-Roubaix, The Hell of the North, The Queen of the Classics, and our favorite – Sunday in Hell.

Explaining the Art

The front of the shirt is pretty self explanatory – we just made it look good!

The graphic on the back of the tee is a combination of race history and illustrative license. The race begins in France, where the (un)official national symbol is the gallic rooster, and finishes in Roubaix, Belgium (symbol of the lion). It only made sense to have these two noble beasts battling. The shield and armor represent this battle that inevitably is to come on the roads from Compiegne (start) to Roubaix (finish). The crown identifies the race as royalty – The Queen of the Classics – with no equal. The cobble stone in the shield needs no explanation – the one trophy that every cyclist dreams of placing on their mantel. And, the mythical shower stalls are depicted with the shower head and chain, along with the phrase underneath – “Even Hell Has Showers!”

We hope you enjoy wearing it as much as we did making it. Available now at our online store.

Early Version

Final Version

Posted in Blog / Leave a reply

Surf Spots are People?

surf spots are like people. maybe even are people. some have solid foundations, some shifty. some let their environments throw them into a tantrum, others reliable in the stormiest weather. some of them are gazed upon with awe. some are disregarded immediately because of poor reputation. terrible news. surf spots are people, or are like people. and we make friends with them, or they leave us with a poor taste in our mouths… or we forget them quickly. some never.  you know what happened last time i hung out with that surf spot? that surf spot is amazing… etc.

some we fall in love with and spend our lives trying to understand and keep that love. sometimes unrequited. sometimes. some of these people are terribly moody. on their best day and behavior, a golden example of what a person can be. on those bad days, moody and salty, stay away from them. but you can’t. usually. however. those kind of people, and surf spots, are the best we can meet. they teach us and can show us little shiny glimpses of beauty, or remind us that it ain’t all good, all the time. they can be our best friends. like people. or surf spots. — Chaddy.

Posted in Blog / Leave a reply