RIP Steve Hed

Woke up with a bit of a shock today hearing about the loss of Steve Hed. At one point or another throughout the DeBoom brother’s racing career we were both sponsored by Hed Cycling. What a warm and brilliant guy – and always welcoming. Truly one of the good guys. You’ll be missed Steve, and our hearts go out to the Hed Family and the Hed Cycling organization. Rest in Peace Steve.


Endurance Conspiracy x Kona Surf Film Festival

2014 is Endurance Conspiracy’s 5th year of involvement with the Kona Surf Film Festival. Over that time we’ve met and worked with an amazing group of people and organizations to include: Kona Boys, Kona Brewing Co., Hurley, Tomboy Bombshell, Altres and more. Most importantly, we’ve gotten tight with KSFF founder, surf renaissance man and EC Surf Ambassador, Chad Campbell.

The festival runs on Jan. 30th and 31st, 2015 on the Big Island of Hawaii. The Kona Surf Film Festival showcases independent short and feature films from established and emerging surf filmmakers from around the globe. Here’s art from the past 5 years – if you’re ever in the neighborhood, the festival is well worth a long weekend on the island.




Kona Surf Film Festival SURFER MAG



Posted in: ALL THINGS EC / Art / Blog / EVENTS

EC at Veloswap this Weekend

Join Endurance Conspiracy at the 25th Annual Veloswap Bike Show this weekend at the National Western Complex in Denver Colorado.

First 100 visitors to the EC Booth will receive a free limited edition Veloswap Poster created by EC’s own Tony DeBoom. Additionally, EC will have some special, limited edition tees no longer available online, our new EC x Giordana cycling kits and the latest EC tees released just this Fall.


The Kona Beer Mile


The innaugural Kona Beer Mile took place this year and EC was well represented by our very own Nick Vandam. Thanks to the Real Starky,, Tim Carlson, and all those involved. And for those who shake their head, just remember that the Kona Underpants run still looks rediculous after all these years – everything starts somewhere.

No professional triathletes were injured during the filming of the video.

EC Limited Edition Kona Tee

In 1977, while hanging out at the awards ceremony for the O’ahu Perimeter Relay, U.S. Navy Commander John Collins and a number of athletes began debating whether runners or swimmers were more fit. Collins mentioned that Sports Illustrated had recently declared cyclist phenom, Eddy Merckx, had the highest oxygen uptake ever measured, and that cyclists potentially were the fittest of all. Having a little experience in “triathlon” from the ’74-’75 San Diego Track Club events around Mission Bay, CA, Collins suggested that the debate be settled by combining three already existing events on the island: The Waikiki Roughwater Swim (2.4 Miles), the Around Oahu Bicycle Race (115 Miles – shortened to 112 to accomodate the athletes starting at the Waikiki Roughwater Swim finish) and the Honolulu Marathon (26.2 miles).

The limited edition EC Kona Tee for 2014 tells this story in not so many words. Available on the Big Island at the EC booth located on Ali’i Drive and online while supplies last.



Birth of Mountain BIkes: The Story of Bob Kelly

We love getting into the history of cycling and endurance sports in general. So, this story is right up our alley…


“Beginning in 1968 I was a roadie for the Sons of Champlin, a San Francisco band. I worked on shows with the Grateful Dead, Jefferson Airplane, Quicksilver Messenger Service, Santana, The Byrds, Steve Miller Band, Credence, Sly and the Family Stone, Merle Haggard, Canned Heat, Doobie Brothers, Three Dog Night, Fleetwood Mac, The Tubes, Linda Ronstadt, Ten Years After, Donovan, Average White Band, Albert King, Hot Tuna, Chaka Khan, Flatt and Scruggs, Chambers Brothers, Chuck Berry, Eagles, Huey Lewis and the News, Mahavishnu Orchestra, Bo Diddly, Taj Mahal, Paul Butterfield, Jethro Tull, Van Morrison, Buddy Guy, Dave Mason, Joe Cocker, Ike and Tina Turner, Everly Brothers, Boz Scaggs, The Band, Lynyrd Skynyrd, Marshall Tucker Band, Kingfish, John Mayall, Tower of Power, Leon Russell, Journey, just to name a few you have heard of.

I’ve smoked a joint with Jerry Garcia, met Janis Joplin when she was only wearing panties, been mountain biking with Bobby Weir. I never had a drug habit, I was never drunk, I never went to jail, and in decades of service I never missed a show. Okay, except for that night Bill Graham threw me out of the Fillmore…I also had the best bicycle adventure of the 20th Century. Hardly anyone gets to take part in something that changes the world. I did twice, and the second was even better.

During the seventies in California I shared a house with a fellow hippie bicycle fanatic whom I had met at the Grateful Dead office. His name was Gary Fisher and we had an eclectic hobby of converting old balloon tire bike frames into hybrid bikes for riding off road…”

[read the rest of the article here…]

Also, check out our Klunker Tee – a tribute to this amazing era of innovation and those involved.